Sunday, 28 January 2007

Kids Are Getting Older Younger

…or, as the insiders of the children's toy developers know it: KAGOY. As the name says, it refers to the fact that children have an increasing number of appliances such as PCs or mobile phones at an increasingly earlier age. Toy manufacturing companies have to operate with this in mind when launching and competing on new products.
Thanks to easyJet's in-flight magazine, December 2006 issue

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