Friday, 18 December 2009

Amazing Alaska

Come up to Alaska
Go through Denali’s gates
Unless they prefer Nebraska
You should bring your mates
Put on your walking shoes
And get up in the mountain
Spot caribou and moose
Wolf, squirrel, bear — keep countin’
Grab those trekking boots
Don’t just stand there talkin’
But don’t stumble o’er the roots
When you go out walkin’
So pack your hiking gear
And come up to Denali
They also have great beer
And whisky made of barley.

© Bjørn Clasen, summer 2008

Bear-watching in Katmai

Attract clients by becoming the expert in your niche

One great strategy for PULLING clients to you is to establish yourself as an expert in your niche.

It goes without saying that you need to have expertise to establish yourself as an expert. For example, with no background in accounting it would be just silly for me to try to establish myself as an expert in accounting. I am however, an expert in getting clients, so that is where my focus on “establishing myself as the expert” lays.

So, how do you establish yourself as an expert?

Live it!
You need to believe in yourself. Know you are the expert. Own it. If you don’t believe you are the expert, no one else will either.

Be authentic. You’re the real deal.

Tout your education. Do you have any Credentials? A certification? Specialized Education?

Understand and solve your client’s struggles. Have a clear understanding of the BENEFITS of working with you and let your clients know you understand.

Write, write and write some more. Blog on your topic, write articles or even a book! Publish a newsletter or e-zine.

Offer assistance. Answer questions, share your expert knowledge with your (online and offline) networks.

Build a portfolio of your work. Can you show off what you do? A picture is worth a thousand words.

Get testimonials. Ask your happy clients to write a testimonial on what you have done for them.

by Jennifer Davey

Wednesday, 9 December 2009


»[U]ndtagelserne [har nærmest] fået en kultstatus og bliver betragtet som Danmarks bidrag til Den Europæiske Union. Man kan derfor ikke fortænkes i at stille spørgsmålet: “Hvad bestiller Danmark egentlig i EU?”.«
ambassadør Jørgen Ørstrøm Møller
i Berettet For Eftertiden — Centrale Aktørers Erindringer Om Danmark I EU